# Focal

> Focal is the digital asset management (DAM) platform built for performance advertising teams. It offers AI tagging, automated creative management and performance data in one place, replacing a scattered stack of project management tools, spreadsheets, Slack/email and file storage like Google Drive. Used by DTC and e-commerce brands, consumer apps, and mobile gaming companies producing 100+ (up to several thousand) new creatives per month across Meta, TikTok, and YouTube.

## Platform overview

- [Homepage](https://focal.inc/): Full platform overview — brief-to-launch workflow, AI tagging, channel integrations, and performance data connected to assets
- [Pricing](https://focal.inc/pricing): Plans and pricing for creative teams and agencies
- [Get a Demo](https://focal.inc/get-a-demo): Book a personalised demo with the Focal team
- [Changelog](https://focal.inc/changelog): Product updates and new feature releases

## Features

- [Asset Library](https://focal.inc/features/asset-library): Centralized, searchable creative library with performance data connected to every asset
- [Creative Boards](https://focal.inc/features/creative-boards): Project management and structured review workflow for performance creative production
- [Creative Insights](https://focal.inc/features/creative-insights): See which creatives are live, what's testing, and what's performing — visible to the whole team

## Case studies

- [Supercell](https://focal.inc/case-study/supercell): 2x creative output and 50% reduction in review and approval time — mobile gaming UA team
- [Alinea](https://focal.inc/case-study/alinea): Single source of truth for creative and marketing teams; full visibility of every asset at every stage
- [Sybo](https://focal.inc/case-study/sybo): Transformed UA creative management with Creative Boards and Automations
- [Fling](https://focal.inc/case-study/fling): Solved creative output and workflow headaches for a DTC brand managing high creative volume
- [BeHuman](https://focal.inc/case-study/behuman): Creative agency doubled revenue and cut time from briefing to live ad from 5 to 2 weeks.
- [The Longevity Store](https://focal.inc/case-study/longevitystore): The DTC longevity brand cut copy prep time per ad by ~50%, and now comfortably ships 20-40+ concept variations per two-week sprint, which would have been a stretch before. Translation cycle time has also gone from around a week to a couple of days.