NAMING CONVENTIONS

Fully automated asset naming

A standardized asset naming structure without the manual work. Smoother creative operations and improved performance tracking.

BUILT FOR PERFORMANCE ASSETS

Fully automated asset naming

Focal's Automatic Naming Conventions allow you to build a naming structure combining asset metadata and custom columns.  

Asset metadata (aspect ratio, video duration etc) is detected automatically upon upload, and custom columns can be used to add a variety of additional information about the creative assets (e.g. creative angle, visual hook, style).

Build it once, and all new assets you upload to Focal will be automatically renamed accordingly. No more manual work or risk for errors.

Purpose-built for performance teams

Empower your team’s creativity

Ship high-performing creatives 10x faster
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