Blog

5 crucial media buying tips for performance creative testing

Brett Wagner, Co-founder at Batch Creative, takes you through the do's and don'ts of performance creative testing.
February 26, 2024

Five Tips for Creative Testing

The key takeaways from Manson Chen on how to improve your creative testing strategy.
November 21, 2023

Solution Spotlight – Automated Naming Conventions

Track creative performance, avoid errors, and save time
November 16, 2023

Brief to Scale – Mastering creative testing on Meta | Manson Chen (Cash App, Calm & Parabolica)

Introducing Brief to Scale. Interviews with leading marketing, creative and growth professionals revealing hands-on strategies to help you craft campaigns that truly scale.
November 9, 2023

Success Story – DTC brand OYO moved from Google Drive to Focal and saw significant time savings

OYO skincare moved their UGC, influencer, ad, product, and brand assets from Drive to Focal, experiencing clear improvements in time efficiency.
October 9, 2023

Success Story – How VIBAe supercharged marketing content production with Focal

The fashion brand saw significant time save after centralizing all content collaboration to Focal.
September 13, 2023

Solution Spotlight – Multiple Slack Workspaces and Focal Asset Library Notifications

Collaborate faster with your creative partners.
August 3, 2023

Solution Spotlight – AI Asset Import

Automate the ease of finding your assets.
June 29, 2023

4 Pitfalls to Avoid When Building a Feedback Loop for Creative Performance

Four pitfalls and four recommendations on how to tackle them.
June 20, 2023

Success Story – How Mobal Streamlined Marketing Operations using Focal

Focal improved Mobal's marketing efficiency by centralizing creative assets and streamlining campaign planning.
May 26, 2023

Focal moving into Closed Beta

Opening the platform for a wider pool of marketers worldwide.
May 15, 2023

Opening up Focal's roadmap for Q1

AI-powered search for creative assets, Figma integration, new page and folder structure and more.
January 24, 2023

Three ways to improve your creative briefing process

Learn how to build a consistent briefing process.
October 12, 2022

Solution Spotlight - Slack Notifications

Introducing bidirectional Slack notifications.
September 20, 2022

Solution Spotlight - Media Player

Built for effortless creative collaboration.
August 3, 2022

Introducing Focal.inc

Building the best way teams collaborate on creative work.
July 14, 2022

Empower your team’s creativity

Ship high-performing creatives 10x faster
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