Blog
5 crucial media buying tips for performance creative testing
Brett Wagner, Co-founder at Batch Creative, takes you through the do's and don'ts of performance creative testing.
Five Tips for Creative Testing
The key takeaways from Manson Chen on how to improve your creative testing strategy.
Solution Spotlight – Automated Naming Conventions
Track creative performance, avoid errors, and save time
Brief to Scale – Mastering creative testing on Meta | Manson Chen (Cash App, Calm & Parabolica)
Introducing Brief to Scale. Interviews with leading marketing, creative and growth professionals revealing hands-on strategies to help you craft campaigns that truly scale.
Success Story – DTC brand OYO moved from Google Drive to Focal and saw significant time savings
OYO skincare moved their UGC, influencer, ad, product, and brand assets from Drive to Focal, experiencing clear improvements in time efficiency.
Success Story – How VIBAe supercharged marketing content production with Focal
The fashion brand saw significant time save after centralizing all content collaboration to Focal.
Solution Spotlight – Multiple Slack Workspaces and Focal Asset Library Notifications
Collaborate faster with your creative partners.
4 Pitfalls to Avoid When Building a Feedback Loop for Creative Performance
Four pitfalls and four recommendations on how to tackle them.
Success Story – How Mobal Streamlined Marketing Operations using Focal
Focal improved Mobal's marketing efficiency by centralizing creative assets and streamlining campaign planning.
Opening up Focal's roadmap for Q1
AI-powered search for creative assets, Figma integration, new page and folder structure and more.
Three ways to improve your creative briefing process
Learn how to build a consistent briefing process.
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