Blog
Practical ideas and trends to help your creative performance.
AI for creative strategy: what to hand off to LLMs
AI for creative strategy: what to hand off to LLMs
Inside Granola's ad creative strategy: 10 lessons from the webinar
Inside Granola's ad creative strategy: 10 lessons from the webinar
Creative sprint template for creative strategists
Creative sprint template for creative strategists
Meta Andromeda creative diversity: think in micro-personas
Meta Andromeda creative diversity: think in micro-personas
Creative testing: 5 tips for teams testing on Meta
Creative testing: 5 tips for teams testing on Meta
Automate creative production tasks with Focal Workflows
Automate creative production tasks with Focal Workflows
Why better context decides winning advertisers in the AI age
Why better context decides winning advertisers in the AI age
Introducing the Focal MCP
Introducing the Focal MCP
What an analysis of 3,093 DTC supplement creatives showed us