Scale creative ops with AI, not headcount
Focal is the AI DAM platform that tags and organizes your creatives, tracks their performance and automates steps of your creative process.
Winning at performance advertising means producing more, moving faster and doubling down on what works. Focal's DAM gets your team there with AI and automation built for the way creative teams actually work
Ship 4x more creative without extra headcount
Reduce time from brief to live by 50%+
When briefing, review, approvals and channel delivery all live in one place, the handoff stops being the bottleneck.
Behuman went from a five-week turnaround to two weeks within a month of switching
Build a library of winners to guide sprints
Focal connects ad performance data directly to creative assets so you know what went live and what performed without platform-hopping or manual reporting. Build a library of proven concepts your next sprint starts from.
Supercell doubled their creative output
AI tagging
Every creative tagged automatically. No one touches a spreadsheet.
Focal's AI reads every asset on upload: format, themes, visual elements, text on screen, even scene-by-scene content in video. Find any creative in your library in seconds by what it actually contains.
Automatic content recognition and categorisation means your library is searchable from day one. No manual taxonomy. No personal interpretation. No tagging backlog.
Performance visibility
Stop guessing. See what went live and what's working.
Everyone working with ad creatives sees what went live, what worked, and what to build next. Over time, you build a library of winning creatives that makes every future sprint more impactful.
Go deeper than ad level. See performance data connected directly to each creative asset, with your own taxonomy.
AUTOMATED WORKFLOWS
Automated asset naming and uploads for Meta, TikTok, YouTube
Automatically enforce asset naming conventions: set the rules once, Focal applies them to every file, on every channel.
Approved creatives go to channels properly named without anyone downloading a file and re-uploading it elsewhere.
Built for how performance creative is actually made
Asset storage
Naming conventions
Workflow management
Creative review
Channel publishing
Performance visibility
Frequently asked questions
Find quick answers to common questions about Focal.
