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Scale creative ops with AI, not headcount

Scale creative ops with AI, not headcount

Focal is the agentic operating system that organizes your creatives, tracks their performance, and helps you create more winners.

Focal is the agentic operating system that organizes your creatives, tracks their performance, and helps you create more winners.

Try for free

Get a demo

Get a demo

One connected creative record that helps teams and agents understand what worked from brief to asset to ad, what to produce next and how to scale it.

"Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management"
Daniel Vaughn

Peter McLaughlin

Head of Creative Studio, Supercell

"Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management"

Daniel Vaughn

Peter McLaughlin

"Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management"
Daniel Vaughn

Peter McLaughlin

Head of Creative Studio, Supercell

Every creative tagged automatically

Automatic content recognition and categorization means your library is searchable from day one. No manual taxonomy, personal interpretation or tagging backlog. Find any creative in your library in seconds by what it actually contains using AI search.

Explore Library →

Creative assets and projects in one platform

Project management and assets live natively in the same views. Brief external partners and in-house teams, review work directly on the asset and track every concept from draft to approval.

Explore Boards →

Asset data and ad performance together

In Focal, every part of a creative becomes one connected record. The hypothesis, brief, production history, asset and its visual content, tags, and ad performance are all connected and accessible to your team and AI agents, so you can build more winners.

Explore Reports →

Asset naming, uploads and more automated

Focus on creative strategy, not on chores. Focal automatically takes care of asset naming, uploading files to the right channels and notifying you of changes you want to follow.

Explore Automations →

Build a creative context layer. Create more winning ads.

Focal MCP connects Claude and other LLMs directly to your boards, briefs and tagged assets. Get answers in minutes to questions that used to take hours of digging, make changes with prompts, and pass deeper creative context to other tools and agents.

Explore MCP →

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Build a library of winners to guide sprints

Supercell doubled output and cut review time by 50%

Read story →

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Ship 4x more creative without extra headcount

The Longevity Store quadrupled creative volume, going to 20-40 concepts per sprint

The Longevity Store quadrupled creative volume, going to 20-40 concepts per sprint

Read story →

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Reduce time from brief to live by 50%+

BeHuman went from a five-week turnaround to two weeks within a month of switching

Read story →

Built for how performance creative is actually made

Logo
Logo
Your current stack
Your current stack
Your current stack

Asset storage

Centralized library with AI-powered tagging and visual search

Centralized library with AI-powered tagging and visual search

Drive / Dropbox: No taxonomy, no search by content

Drive / Dropbox: No taxonomy, no search by content

Naming conventions

Enforced automatically on every upload

Enforced automatically on every upload

Manual, inconsistent, breaks reporting

Manual, inconsistent, breaks reporting

Workflow management

Full project management built around creative production

Full project management built around creative production

Asana / Monday / Jira: No file storage, no creative context

Asana / Monday / Jira: No file storage, no creative context

Creative review

Frame-by-frame comments, structured approval flows, full history

Frame-by-frame comments, structured approval flows, full history

No structure, no audit trail

No structure, no audit trail

Channel publishing

Direct upload to Meta, Tiktok and Google/Youtube

Direct upload to Meta, Tiktok and Google/Youtube

Manual download - rename - upload for every platform

Manual download - rename - upload for every platform

Performance visibility

Performance data connected directly to every asset

Performance data connected directly to every asset

Separate analytics tool, relies on naming conventions

Separate analytics tool, relies on naming conventions

Why ambitious creative teams choose Focal

Star
Star

4.7

4.7
/5.0
/5.0

See all reviews on G2

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

View all Reviews

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

View all Reviews

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

Frequently asked questions

Find quick answers to common questions about Focal.

Does Focal have a free trial?

How does Focal's AI tagging work?

Can I control who sees what? (Permissions and access)

How does naming convention automation work?

How do you handle multi-language or localization needs?

What platforms does Focal integrate with?

How long does implementation take?

Can I import my existing asset library?

Does Focal have an API?

Can Focal handle Playable ads (HTML5)?

Does Focal have a free trial?

What platforms does Focal integrate with?

How does Focal's AI tagging work?

How long does implementation take?

Can I control who sees what? (Permissions and access)

Can I import my existing asset library?

How does naming convention automation work?

Does Focal have an API?

How do you handle multi-language or localization needs?

Can Focal handle Playable ads (HTML5)?

Does Focal have a free trial?

How does Focal's AI tagging work?

Can I control who sees what? (Permissions and access)

How does naming convention automation work?

How do you handle multi-language or localization needs?

What platforms does Focal integrate with?

How long does implementation take?

Can I import my existing asset library?

Does Focal have an API?

Can Focal handle Playable ads (HTML5)?

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard