Scale your

creative

output

velocity

performance

output

Ship more creatives that perform with Focal – a single platform combining creative workflows, assets and insights.
Get a demo
Boards
PUBLIC
User Acquisition
In-house
Agency ACME
Agency XYZ
Add view
Community
Brand
PRIVATE
User Acquisition
Automations
Settings
Share
Search Board
Configure View
Concept name
Status
Produced by
New uploads
Style
Theme
Deadline
Hypothesis
Designer
Didn't like running
In Review
In-house
UGC
Motivation
Mar 5th 2025
Positioning running as enjoyable, even for people who dislike it, will increase engagement and lower friction in signups.
Kim
New Assets
In Review
In-house
App
Motivation
Mar 5th 2025
Design Your Dungeon
Kim
Workouts aren't working
Revision
Agency ACME
UGC
Personalization
Feb 26th 2025
Highlighting the frustration of ineffective workouts will drive higher engagement by resonating with users struggling to see results.
Henry
Move more, Live Better v2
Revision
In-house
App
Routine
Feb 26th 2025
Messaging around habit-building and long-term consistency will attract users looking for sustainable fitness routines.
Kim
Approved
5
TakeQuiz-v2
Approved
In-house
App
Routine
Feb 19th 2025
Gamifying workouts with real-world exploration elements will increase user curiosity and engagement.
Kim
Ai UGC test
Approved
Agency XYZ
UGC
Performance
Feb 19th 2025
Addressing seasonal workout disruptions will improve conversion rates by offering timely, relevant solutions.
John
Holiday tracker
Approved
In-house
Seasonal
Personalization
Feb 19th 2025
Positioning the app as a workout optimizer (instead of a planner) will drive higher interest in automated workout selection.
Kim
UI Shuffle
Approved
Agency ACME
App
Personalization
Feb 19th 2025
Showcasing customization options will appeal to users who value flexibility in their fitness tracking experience.

Henry
Move Better
Approved
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Assets
All assets
Recently added
Uploaded by me
Last viewed
STATUS
Draft
In Progress
Waiting for approval
Changes requested
Approved
Live
Archived
Do not use
STYLE
UGC
App
Seasonal
Search by name, collection...
Group by
Add
Insights
FOCAL
What's Live
Top Spenders
Top Hook Rate
MY INSIGHTS
Top Spenders
Share
Filter reports by...
Oct 1 - Nov 30
Performance by Ad
Spend
CPI
$3,000
$6.00
$2,500
$5.00
$2,000
$4.00
$1,500
$3.00
$1,000
$2.00
$500
$1.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title
Ad name
Assets
Spend
Clicks
Installs
CPI
Style
TakeQuiz-v2
$1800
4,088
327
$5.50
App

"Focal has allowed me to double my creative output and

has dramatically sped up our creative approvals and

management"

Peter Mclaughlin · Supercell
UA Creative Producer

"Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management"

Peter Mclaughlin · Supercell
UA Creative Producer
Problem

The creative workflow is broken

Briefing, approvals and asset delivery are scattered across disjointed tools.

Finding the right assets is a mess.

Poor organization and tagging waste time and stall production.

Creative teams work in the dark.

Creative teams rely on slow, manual feedback loops to understand what’s working.

Too many tools slowing teams down

Briefing, approvals and asset delivery is scattered across disjointed tools, and finding existing assets means searching through an endless maze of disorganized folders.

Creative teams work in the dark

Creative teams rely on slow and manual feedback loops to understand what’s working.

Briefing, approvals and asset delivery are scattered across disjointed tools. Creative teams rely on slow, manual feedback loops to understand what’s working.

Version control
Briefs & feedback
Idea backlog
Folder structure & concept IDs
Ad hoc creative summaries
Performance insights
Uploads & organization
Naming conventions
Solution

Focal brings the key steps of the creative process into one platform, allowing teams to move faster, increase visibility and improve creative performance.

Version control
Briefs & feedback
Idea backlog
Folder structure & concept IDs
Ad hoc creative summaries
Performance insights
Uploads & organization
Naming conventions
Creative pipeline
Performance insights
Asset management
Creative pipeline
Asset management
Performance insights

Next-level creative collaboration

Standardize briefing, asset delivery and approvals across your in-house team and agency partners - all in the same view.

Manage creative versions effortlessly while automatic naming conventions ensure all incoming assets are named in a systematic way.
Explore Creative Boards
Creative Board
Automations
Settings
Share
Concept name
Status
New uploads
Produced by
Style
Theme
Deadline
Hypothesis
Designer
UI Shuffle
Approved
Agency ACME
App
Personalization
Feb 19th 2025
Showcasing customization options will appeal to users who value flexibility in their fitness tracking experience.

Henry
Holiday tracker
Approved
In-house
Seasonal
Personalization
Feb 19th 2025
Positioning the app as a workout optimizer (instead of a planner) will drive higher interest in automated workout selection.
Kim
Workouts aren't working
Revision
Agency ACME
UGC
Personalization
Feb 26th 2025
Highlighting the frustration of ineffective workouts will drive higher engagement by resonating with users struggling to see results.
Henry
Move more, Live Better v2
Revision
In-house
App
Routine
Feb 26th 2025
Messaging around habit-building and long-term consistency will attract users looking for sustainable fitness routines.
Kim
Move Better
Approved
In-house
UCG
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Perfect workout
In Review
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Higher performance
Approved
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Ai UGC test
Approved
Agency XYZ
UGC
Performance
Feb 19th 2025
Addressing seasonal workout disruptions will improve conversion rates by offering timely, relevant solutions.
John

Your marketing assets, perfectly organized

Keep all finalized creative assets centralized and accessible. Use AI-powered search, add your own asset taxonomy, and upload assets directly to Meta, TikTok or Youtube in bulk.
Explore Asset Library
Search by name, collection...
App
App
Perfect workout
Perfect workout
Group by
Add

A creative feedback loop that works

Visual and easily shareable creative reports that close the feedback loop.

Quickly identify top-performing assets and go beyond the ad name by breaking down performance by creative attributes.
Explore Creative Insights
Performance by Ad
Spend
CPI
$3,000
$6.00
$2,500
$5.00
$2,000
$4.00
$1,500
$3.00
$1,000
$2.00
$500
$1.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Title
Title
Performance
Ai UGC test
Routine
Move more, Live Better v2
Personalization
Holiday tracker
Title
Title
Title
Title
Creative Board
Automations
Settings
Share
Concept name
Status
Produced by
New uploads
Style
Theme
Deadline
Hypothesis
Designer
UI Shuffle
Approved
Agency ACME
App
Personalization
Feb 19th 2025
Showcasing customization options will appeal to users who value flexibility in their fitness tracking experience.

Henry
Holiday tracker
Approved
In-house
Seasonal
Personalization
Feb 19th 2025
Positioning the app as a workout optimizer (instead of a planner) will drive higher interest in automated workout selection.
Kim
Workouts aren't working
Revision
Agency ACME
UGC
Personalization
Feb 26th 2025
Highlighting the frustration of ineffective workouts will drive higher engagement by resonating with users struggling to see results.
Henry
Move more, Live Better v2
Revision
In-house
App
Routine
Feb 26th 2025
Messaging around habit-building and long-term consistency will attract users looking for sustainable fitness routines.
Kim
Move Better
Approved
In-house
UGC
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Perfect workout
In Review
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Higher perfromance
Approved
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Ai UGC test
Approved
Agency XYZ
UGC
Performance
Feb 19th 2025
Addressing seasonal workout disruptions will improve conversion rates by offering timely, relevant solutions.
John
Search by name, collection...
Group by
Add
Performance by Ad
Spend
CPI
$3,000
$6.00
$2,500
$5.00
$2,000
$4.00
$1,500
$3.00
$1,000
$2.00
$500
$1.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Title
Title
Performance
Ai UGC test
Routine
Move more, Live Better v2
Personalization
Holiday tracker
Title
Title
Title
Title
Creative pipeline
Asset management
Performance insights

Creative Pipeline

Standardize briefing, asset delivery and approvals across your in-house team and agency partners - all in the same view.

Manage creative versions effortlessly while automatic naming conventions ensure all incoming assets are named in a systematic way.
Explore Creative Pipeline
Performance by Ad
Spend
Installs
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title

Asset management

Keep all finalized creative assets centralized and accessible. Use AI-powered search, add your own asset taxonomy, and upload assets directly to Meta, TikTok or Youtube in bulk.
Explore Asset Management
Performance by Ad
Spend
Installs
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title

Performance Insights

Visual and easily shareable creative reports that close the feedback loop.

Quickly identify top-performing assets and go beyond the ad name by breaking down performance by creative attributes.
Explore creative boards
Performance by Ad
Spend
Installs
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Title
Title
Performance
Ai UGC test
Routine
Move more, Live Better v2
Personalization
Holiday tracker
Title
Title
Title
Title
Concept name
Status
Produced by
New uploads
Deadline
Style
Theme
Brief
Designer
Earn Rewards
In Progress
In-house
Sep 8th 2024
Cinematic
Achievement
Design Your Dungeon
Kim
Save the Village
In Review
Agency ACME
Sep 8th 2024
UGC
Connection
Design Your Dungeon
Henry
Save the Village
In Review
In-house
Sep 8th 2024
Cinematic
Community
Design Your Dungeon
Kim
Delivered
5
Join the Battle
Delivered
In-house
Sep 1st 2024
Walkthrough
Community
Design Your Dungeon
Kim
Choose Your Hero
Delivered
Agency 2
Sep 1st 2024
Cinematic
Connection
Design Your Dungeon
Design Your Dungeon
Delivered
Agency ACME
Sep 1st 2024
UGC
Transformation
Design Your Dungeon
Henry
Design Your Dungeon
Delivered
Agency ACME
Sep 1st 2024
UGC
Transformation
Design Your Dungeon
Design Your Dungeon
Delivered
Agency ACME
Sep 1st 2024
Cinematic
Achievement
Design Your Dungeon
Search by name, collection...
Group by
Add
Performance by Ad
Spend
Installs
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title
BRANDS THAT TRUST US

Meet our customers

Trusted by the best marketing teams in the world - from scrappy startup to global brands. Read more about how they use Focal here.

Built for collaboration

Upgrade your workflows.
Get more done with less effort.

Sync with Google Drive or Dropbox
Connect your storage and keep everything in sync—no more manual uploads.
Choose platform
Please choose and connect to the service you want to synch with.
Google Drive
Dropbox
Easy sharing
Control who can view, comment, or download with secure, shareable access.
Password
••••••••
Expiration date
Sep 30th 2025
Guests can download files
Guests can comment
Guests can change asset statuses
Stay up-to-date
Get real-time updates on anything happening in your space, either as a Slack DM or channel notification.
Page Slack Subscription
This page will post all updates to the #focal-notifications channel in your Slack workspace.
Change channel
Change channel
Active notifications
Notify on Page Comments
Notify on Page comments
Automatic File Naming
A standardized asset naming structure without the manual work.
Creative ID
Main id
Concept name
Main id
File type
Main id
Aspect Ratio
9x16
Duration
Seconds
Language
Main id
Real-time collaboration
Edit, review, and approve creatives together—without messy back-and-forth
Headline
Status
Time to travel?
Approved
Zeit zum reisen?
In Review
UI Shuffle
Approved
John
Creative Brief
We are launching a new campaign called “Travel Tales” featuring real customers sharing their
Emily
Effortless & Secure Access
Log in with Okta or Google SSO for a seamless, enterprise-ready authentication experience.
Sign in with Google
Sign in with Okta

The Creative OS for modern marketing teams

Creative workflows, assets and insights in one unified platform
Get a demo