While Google Drive is a popular way to store marketing assets, it lacks specialized features needed for optimal UA performance. Focal offers a powerful alternative, providing automated naming conventions, comprehensive creative tagging and seamless integrations with major advertising platforms.

As UA teams scale their creative production to new heights, efficient management of the thousands of assets you produce easily becomes a challenge. This article takes you through some common challenges and how to best tackle them.

Creative performance does not come from simply producing more ad creatives. You need to follow several best practices that we cover in this article.

In this guide, we'll delve into the key strategies for working with creative agencies, ensuring that your partnership yields the best possible outcomes.

Guide to Creative Strategists in 2024 - Role, metrics and key tools

Good naming conventions are a crucial part of efficient marketing operations, and will help you improve your creative performance over time. Here's how to set them up for your performance marketing assets.

Why hooks are a crucial element in UGC creatives and how to improve them

Unlock the potential of your DTC brand with our meticulously curated UGC hooks, ensuring amplified engagement and conversions, especially tailored for mega-sale days like Singles Day and Black Friday.

Unraveling the transformative power of creative assets in marketing.

Expert strategies to elevate mobile game user acquisition in 2023.

Streamline ecommerce with expert DAM strategies.

Explore how Focal stands out as a preferred Dropbox alternative for mobile gaming marketers, offering tailored features for creative asset management.

Ensure efficiency, accountability, and seamless collaboration with Version Control.

Uncover the secrets of top marketing project management software tailored for gaming brands.

Specialized asset management for gaming brands: Ship ads 10x faster.

Specialized asset management for gaming brands: Ship ads 10x faster.

Specialized asset management for gaming brands: Ship ads 10x faster.

Specialized asset management for gaming brands: Ship ads 10x faster.

Specialized asset management for gaming brands: Ship ads 10x faster.

Specialized asset management for gaming brands: Ship ads 10x faster.

Specialized asset management for gaming brands: Ship ads 10x faster.

Mastering Naming Conventions in Digital Advertising

Explore the intricacies of user acquisition in mobile gaming, diving deep into team structures, essential tools, and effective strategies.

Explore the pivotal connection between User Acquisition and design strategies, and how their harmonized collaboration drives success in mobile gaming.

Focal: The Ultimate Tool for Mobile Gaming Creatives.

Unlocking Effective Advertising: Marrying Creativity with Data.

Unleash your team's creative potential with these top five ad inspiration platforms for performance marketers.

Delve into how successful ecom brand management counters ad fatigue, boosts creativity, and optimizes digital asset handling.

Everything you need to know about understanding and handling marketing assets.

Master Spend, CTR, CVR KPIs for successful creative marketing campaigns.

Explore best practices for utilizing Digital Asset Management (DAM) in ecommerce. Streamline workflows, enhance marketing, uphold compliance, and speed up content publication.

Learn what Creative Assets are and and their impact on building brand value and performance marketing.

Boost your DTC or eCom brand's competitive edge with creative assets and strategic differentiation tactics.

Boost your online sales with an Advanced Digital Asset Management system.

Explore how AI is revolutionizing Digital Asset Management and transforming marketers' and designers' tasks.

Discover what ad fatigue is, its causes, and how to prevent it.

Follow these six steps to ensure you get the most out of your content.

Supercharge your ads with well-formatted Creative Requests.

Unveil the power of the Creative Feedback Loop in marketing. Learn the 10 rules to optimize creativity and performance.

Learn how Focal helps marketing teams outperform competitors and ship high-performing creatives 10x faster.

Explore the Benefits of Digital Asset Management for Enhancing Marketing ROI

Explaining what Creative Fatigue is and How to Beat it.

Explore the significance of Digital Asset Management (DAM) systems for businesses.

Learn all the key metrics, acronyms and tools

Discover five advanced strategies to enhance your creative performance, and drive your performance marketing campaigns to new heights.

Tips for D2C brands to navigate downturns with agility.

Strategies and tools to streamline your creative asset production.

Explore different strategies and tools to help you organize your creative assets faster.

Comparing Google Drive to Focal.

Struggling with creative asset management on Google Drive? Explore how Focal can optimize your workflows for better campaign performance.

Discover how using a brand hub can improve the effectiveness of your team and ad creatives.

Searching for the perfect brand portal to elevate your growth company? This article delves into the top 4 brand portals designed to help your team efficiently manage and share brand assets.

We interviewed freelance designers and asked which tools they'd recommend for their colleagues.