Use our free tool to generate a spreadsheet for automating your naming conventions. Define your fields and dropdown values, download a spreadsheet where every column is pre-validated, and build your asset name automatically.

Andreas Stenman
May 1, 2026

Free tool: ad creative naming convention builder

Ad Naming Convention Builder — Focal

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Enter your details below and we'll send you the spreadsheet — plus tips on building a naming convention that actually sticks.

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Free tool

Ad creative
naming convention builder

Define your fields and dropdown values. Download a spreadsheet where every column is pre-validated — and the final column builds your asset name automatically.

Column order in your spreadsheet drag to reorder
Enable fields below to see your column structure…
Configure fields
Add a custom field

Make this easier on yourself.

Focal enforces naming conventions automatically at upload — no spreadsheets required.

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