After talking to hundreds of performance marketers and creatives about pain points in their day-to-day work, it's clear that the challenge of building an efficient creative feedback loop is far from solved.

The reality still is that creative teams barely have any visibility into what happens to new creative assets they deliver (did they even go live...?). For the performance team, reporting on creative performance is often a slow and manual process, where time is spent building slide decks or manually sending Slack messages with high-level takeaways. Because of the manual work involved, the reports are often one-off, which makes it difficult to learn from past successes and continuously improve. Even when reports are shared, they often lack deeper analysis on which creative attributes are actually driving results.

Focal's Creative Insights streamlines this process by providing recurring and actionable insights that help teams understand what’s working and why, without the manual effort.

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Creative insights beyond the ad name

Understanding why an ad works shouldn’t require endless manual reporting or guesswork. Focal's Creative Insights provides you with a visual report builder, purpose-built for understanding creative performance.

We start by pulling in the performance data for all ads in your ad accounts. But instead of just ranking top-performing ads, we then connect this ad data to your creative assets and their metadata inside Focal. This allows you to easily view the assets used in your ads, and even open them up directly in the Focal Media Player to revisit the discussion when the assets were first produced.

Since Focal is already where your creative assets live, along with their unique metadata (styles, themes, messaging, who produced it etc.), we can automatically analyze the creative attributes behind each ad. This means you’re no longer limited to just seeing which ads perform best, you can break down and compare performance by any creative attribute that matters to your team.

The reports are easy to share, and the data is refreshed automatically every day.

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Use cases

Focal Creative Insights is designed to help bring performance marketers, creative teams and agencies work together and make smarter creative decisions. Here’s how different teams are already using it to improve their workflows:

What's live

Give everyone visibility into what is currently live, without the Ads Manager hassle. Not everyone on the team has (or wants) access to Ads Manager, but they still need a clear view of what’s running at any given time. That’s where Focal’s “What’s Live” report comes in.

Instead of digging through ad accounts, Focal gives your team an automatically updated view of all active ads, including:

• Current spend and performance metrics - see at a glance how much is being spent and which ads are delivering results.
• A breakdown of creative styles in use - understand what’s being tested and where there might be gaps.
  

Top Performers

Instead of manually pulling performance reports, Focal lets you set up custom filters to ensure you always have an up-to-date view of your best-performing creative assets.

• Set performance thresholds - filter by spend, CTR, CPA or any key metric you use to determine winners
• View creative attributes side-by-side with performance data
  

Top Creative Attributes

Understanding the elements in the winning ads will helps you iterate and decide where to spend your resources in the next sprint.

• Break down performance by any part of your asset taxonomy, like Style, Theme, Hooks or Agency
• Add multiple charts to the reports for a comprehensive overview of what is driving performance

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