Automate your Asset Library folder structure

Focal Automations

Using folders to organize your marketing material is by no means a new thing, but it is still the most common way of operating within most businesses we talk to. When it comes creative assets, this becomes increasingly important if you are ultimately archiving your assets in Google Drive, where the limited tagging capabilities typically force you to rely on an easy-to-understand folder hierarchy.

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Common use cases

Two use cases typically come up in our discussions: 

• Creating sub-folders for each new creative concept, which then contains all aspect ratios and resolutions of that concept

• Creating sub-folders for each creative sprint, organized for example by the month the concept was delivered

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Setting it up

Focal now allows you to automatically create new sub-folders based on the layout of your Creative Boards. How assets are grouped into folders depend on your automations, and specifically the "Add media to folder" automation.

In the settings for this automation, you can select between adding all new assets into the same folder, or to create a new sub-folder for each of the rows. If you select the latter, you also need to select the Creative Board column the folder name is taken from.

If the value for the column you choose to name the sub-folders are unique for each of the rows, you will have separate sub-folders created for each of the rows in the board. If the value of that column is the same for some of those rows (e.g. the sprint or the month), they will be grouped into the same sub-folder with that name.