Understand what makes your best ads perform. Track production efficiency and creative performance, uncover trends and learn how to iterate next.
Deeper insights
Build a library of winning creatives
With Focal, you connect performance data to assets, tag everything automatically and close the loop between what was produced and what performed, so you can build a library of winners that gets smarter every sprint.
Every iteration starts from a stronger baseline. You know which hooks work for which audience and which visual formats hold attention. You know what to brief next, because you have data, not just assumptions.
"Focal helped us align our creative and marketing teams around a single source of truth."
— Fabiana Waxman, Head of Growth, Alinea
Performance Reports
A shared source of truth
With Focal, you see ad metrics based on your own categorization of creative assets. The creative strategist, the designer and the media buyer all see the same thing: what went live, which elements worked, and more.
Once an ad account is connected, even if the creative elements haven't been uploaded to Focal, we can categorize the ad content automatically and provide insights.
Managing your creative assets has never been this easy
Our system automatically flags rising stars and poor performers, informing your upcoming sprints.
View ad performance and dive deeper into any ad, creative or attribute from any graph.
Track what your creative team actually shipped this week, sprint, month or quarter and drill down on the production details:
What is our win rate? Out of all creatives we shipped, how many became winners?
How many live ads are we getting per dollar from our creative agencies and freelancers?
Is there any correlation between ad performance and which agency or designer made it?
How well does each asset perform versus how much time and money it takes to produce?
No manual tagging needed. Focal recognizes the creative assets used in each ad. If the original assets are not in Focal, your taxonomy is applied to the ads based on the ad name.
No matter the source of the creative, Focal applies the correct tags. Match the categories you use in asset production with ad performance to understand what to produce next!