September 14, 2023

The best project management tool for mobile gaming brands

Focal: The Ultimate Tool for Mobile Gaming Creatives.

Focal: The Ultimate Tool for Mobile Gaming Creatives.

Ever heard of a project management platform tailored for mobile gaming creatives?

Welcome to Focal. It transcends simple task management or file storage – it's designed for brands in the mobile gaming sector loaded with creative assets.

Why the Mobile Gaming Industry Needs Specialized Tools

The Growing World of Mobile Gaming Ads

The craft of mobile game advertising is intricate. These ads, crafted with both creativity and strategy, demand specialized tools. Unlike other industries, mobile gaming necessitates a unique combination: a vast number of creative assets, swift content refresh cycles, and a precision in engaging the right audience with the right material.

Challenges in Managing Creative Assets

Envision this: a vast ocean of images, videos, audio, and more. Without the right tools, organising these files can be overwhelming, even for smaller teams. This causes unnecessary delay in ad development, which ultimately reflects in user acquisition and user retention. The role of Focal is to provide clarity amidst the asset chaos.

Features that Make Focal Stand Out from Mondays, Wrikes, and Drives

Optimized Collaboration

Think of Focal as your creative collaboration hub. Google Drive meets Monday. From ad designers, performance marketers, and copywriters to project managers, external agencies, and freelancers – everyone has the right tools to contribute to your creative pipeline.

Seamless Asset Management

Gone are the days of endless file searches. Focal's Asset library, enhanced with AI-powered search, ensures every asset is easily accessible. The library includes smart filters and tags, crafted for the needs of gaming brands.

Enhanced Communication

Feedback is the heart of ad improvement. With Focal, say goodbye to cumbersome email threads. Exchanging ideas on briefs, concepts, or creative files comes naturally in Focal. You can also integrate discussions with one or more Slack channels to stay updated on assets, changes, and queries.

Real-Time Feedback and Review

Annotate directly on the ad creative, whether it's a video, image or audio file. This immediacy ensures quicker modifications, leading to a pristine final asset. Edit your notifications to get messages whenever you are needed.

Why Top Mobile Gaming Houses Trust Focal

Leading mobile gaming brands prefer Focal to general file storing tools and project management platforms because Focal helps mobile gaming teams ship effective ads faster. It enhances collaboration and asset management, paving the way for growth.


What distinguishes Focal from other project management tools?

Focal is designed for mobile gaming brands, emphasizing creative asset management and collaboration. Every feature has been built designers, media buyers and project managers in mind.

Is Focal suitable for smaller mobile gaming brands?

Absolutely! Focal is scalable, serving both fledgling startups and established industry leaders.

Can I shift my existing assets to Focal?

Indeed! Focal offers seamless migration from platforms like Google Drive and Figma, ensuring a smooth transition for your assets. If you're using some other platform, worry not, we will help you get started with Focal in no time.

Why opt for specialized tools like Focal over generic alternatives?

Focal, being industry-specific, addresses unique challenges, assuring both optimal results and efficiency.

What is Focal?

Focal is a creative asset management platform perfect for asset-heavy teams. With Focal, you can ship effective ads 10x faster.

Our key features are an AI-powered search for creative assets, advanced media mockups, and collaborative docs designed for marketers. All features in Focal are seamlessly connected with Slack and Figma, so you don't need to waste time on manual copy+paste.

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Collaborative workspace to manage, review and share creative assets.
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