September 5, 2023

What is Version Control in Digital Asset Management?

Ensure efficiency, accountability, and seamless collaboration with Version Control.

Ensure efficiency, accountability, and seamless collaboration with Version Control.

What is Version Control in Digital Asset Management?

Version control, often referred to as revision control or source control, is the process of tracking and managing changes to digital assets or documents. Instead of overwriting an existing file, each edit or modification creates a new version of that asset, preserving its history. This offers a timeline of changes and the ability to revert to any previous state.

Read more: What is Digital Asset Management

The Value Proposition of Version Control

Swift Asset Retrieval

One of the primary benefits of version control is the sheer speed and efficiency it brings to asset retrieval. Teams no longer have to puzzle over which "version 4" or "final_edit_latest" is the definitive form of the asset. The clarity provided by version control allows for quick identification and retrieval of the right asset version, saving teams precious time and eradicating doubt.

Enhancing Accountability

With multiple hands touching a single asset—be it a designer, a marketer, or an external consultant—the trail of edits can become convoluted. Version control records who made what change and when, promoting responsibility and clarity.

Risk Mitigation

Mistakes happen. An inadvertent change or an undesired edit can compromise the integrity of an asset. Version control acts as a safety net, allowing teams to roll back to a previous version without fuss.

Efficient Collaboration

Version control streamlines team collaborations. Instead of juggling multiple file names like “final_version_v2” or “final_edit_new,” every edit is chronologically captured in the system, eliminating confusion.

Optimizing Storage

Without version control, teams often save multiple copies of an asset, leading to storage inefficiencies. With version control, only changes are stored rather than entire new files, optimizing storage space.

Focal’s Edge in Version Control

Focal is not just another digital asset management platform—it’s one that understands the intricacies of version control. With Focal, not only are assets’ version histories meticulously maintained, but the platform goes a step further.

Contextual Commenting and Annotation

Focal stores annotations and comments with their associated context. This means if a team member annotated a specific version of an asset, their comment remains tied to that version. This feature ensures that feedback is never lost, and the context remains consistent, even as newer versions emerge.

Seamless Restoration of Previous Versions

The agility of Focal's platform allows for effortless reversion to older versions. Whether it’s a change in marketing strategy or a need to revert to an older design, Focal’s version control ensures that previous versions are a click away, complete with their annotations and feedback.

Read more: Focal Media player


Digital asset management without version control is akin to sailing without a compass. It might work for a while, but eventually, chaos ensues. Platforms like Focal, which not only embrace but enhance version control, showcase its true potential. As the digital world continues to evolve, so will the demands for more refined and advanced version control mechanisms. And Focal is at the forefront of addressing these evolving needs.


What is version control in digital asset management?

Version control tracks and manages changes to digital assets, creating a new version for every edit, ensuring the asset’s history is preserved.

How does version control enhance collaboration in digital asset management?

It provides clarity by recording who made which changes and when, eliminates the confusion of multiple file names, and ensures a consistent feedback context across versions.

How does Focal integrate version control in its platform?

Focal offers meticulous version histories for assets, stores annotations and comments with their context for each version, and allows seamless restoration to any previous version.

Can I access comments from older versions in Focal?

Absolutely! Focal preserves annotations and comments with their context, ensuring feedback from any version remains accessible and relevant.

What is Focal?

Focal is a creative asset management platform perfect for asset-heavy teams. With Focal, you can ship effective ads 10x faster.

Our key features are an AI-powered search for creative assets, advanced media mockups, and collaborative docs designed for marketers. All features in Focal are seamlessly connected with Slack and Figma, so you don't need to waste time on manual copy+paste.

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