Using Focal and motion together
Creative workflows built for analysis
Focal keeps your creative production structured, from creative approvals to AI asset taging and naming, so your Motion analysis stays organized.
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Agency XYZ
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Concept name
Status
Produced by
New uploads
Style
Theme
Deadline
Hypothesis
Designer
In Review
1
Didn't like running
In Review
In-house
UGC
Motivation
Mar 5th 2025
Positioning running as enjoyable, even for people who dislike it, will increase engagement and lower friction in signups.
Kim
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2
1
Workouts aren't working
Revision
Approved
Agency ACME
UGC
Personalization
Feb 26th 2025
Highlighting the frustration of ineffective workouts will drive higher engagement by resonating with users struggling to see results.
Henry
Move more, Live Better v2
Revision
In-house
App
Routine
Feb 26th 2025
Messaging around habit-building and long-term consistency will attract users looking for sustainable fitness routines.
Kim
Add row
Approved
5
6
TakeQuiz-v2
Approved
In-house
App
Routine
Feb 19th 2025
Gamifying workouts with real-world exploration elements will increase user curiosity and engagement.
Kim
Ai UGC test
Approved
Agency XYZ
UGC
Performance
Feb 19th 2025
Addressing seasonal workout disruptions will improve conversion rates by offering timely, relevant solutions.
John
Holiday tracker
Approved
In-house
Seasonal
Personalization
Feb 19th 2025
Positioning the app as a workout optimizer (instead of a planner) will drive higher interest in automated workout selection.
Kim
UI Shuffle
Approved
Agency ACME
App
Personalization
Feb 19th 2025
Showcasing customization options will appeal to users who value flexibility in their fitness tracking experience.
Henry
Move Better
Approved
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
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Consistent naming makes analysis possible
Automate tagging and asset naming for cleaner insights
Motion allows you to build out comparative reports based on your ad naming conventions.
Before that, however, assets often move through a messy and manual creative process.
Focal uses AI to automate your creative workflows. From automatically tagging assets using your own taxonomy, to renaming all new assets according to custom naming conventions.
Built for fast, organized creative work
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