Scale creative ops with AI, not headcount
Focal is the AI DAM platform that tags and organizes your creatives, tracks their performance and automates steps of your creative process.
Winning at performance advertising means producing more, moving faster, and doubling down on what works. Focal's DAM gets your team there with AI and automation built for the way creative teams actually work.
Ship 4x more creative without extra headcount
Focal organises your asset library, automates the admin, and consolidates the tool stack so your team spends time on creative, not on finding files or rebuilding the same fields three times.
Reduce time from brief to live by 50%+
When briefing, review, approvals and channel delivery all live in one place, the handoff stops being the bottleneck.
→ BeHuman went from a five-week turnaround to two weeks within a month of switching.
Build a library of winners to guide sprints
Focal connects ad performance data directly to creative assets so you know what went live and what performed without platform-hopping or manual reporting. Build a library of proven concepts your next sprint starts from.
AI tagging
Every creative categorized automatically. No manual renaming.
Go from thousands of assets jumbled in Drive to an organized library in minutes.
Focal's AI interprets every asset: format, aspect ratio, themes, visual elements, text on screen, asset metada, and scene-by-scene content in video. It categorizes each creative based on what it actually contains.
This makes it easy to automatically maintain categories such as campaign, sprint, concept, partner or anything else your workflow needs.
AI tagging
Stop guessing. See what went live and what's working.
Everyone working with ad creatives sees what went live, what worked, and what to build next. Over time, you build a library of winning creatives that makes every future sprint more impactful.
Go deeper than ad level. See performance data connected directly to each creative asset, with your own taxonomy.
AUTOMATED WORKFLOWS
Automated asset naming and uploads for Meta, TikTok, YouTube
Everyone working with ad creatives sees what went live, what worked, and what to build next. Over time, you build a library of winning creatives that makes every future sprint more impactful.
Go deeper than ad level. See performance data connected directly to each creative asset, with your own taxonomy.
Asset storage
Naming conventions
Workflow management
Creative review
Channel publishing
Performance visibility
Frequently asked questions
Find quick answers to common questions about Focal.
