Supercharge your creative pipeline

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UGC
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© 2025 Focal Technologies Oy.

Scale your creative

output & performance

Ship more creatives that perform with Focal – a single platform combining creative workflows, assets and insights.
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Draft
Assets
STATUS
Draft
In progress
Waiting for approval
Changes requested
Approved
Live
Archived
Do not use
TAGS
Cinematic
End Card
Gameplay
Live Action
Static
UGC
Creative pipeline
Asset management
Performance Insights
Assets
All assets
Recently added
Uploaded by me
Last viewed
STATUS
Draft
In Progress
Waiting for approval
Changes requested
Approved
Live
Archived
Do not use
STYLE
UGC
App
Seasonal
Search by name, collection...
App
App
Perfect workout
Perfect workout
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Add
Metrics
FOCAL
What's Live
Top Spenders
Top Hook Rate
MY INSIGHTS
Top Spenders
Share
Filter reports by...
Oct 1 - Nov 30
Performance by Ad
Spend
CPI
Breakdown by
Ad
Theme
Search options..
Ad
Theme
Style
Hook
Creator
$3,000
$6.00
$2,500
$5.00
$2,000
$4.00
$1,500
$3.00
$1,000
$2.00
$500
$1.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title
Performance
Ai UGC test
Routine
Move more, Live Better v2
Personalization
Holiday tracker
Motivation
Didn't like running
Title
Title
Title
Title
Ad name
Assets
Spend
Clicks
Installs
CPI
Style
TakeQuiz-v2
$1800
4,088
327
$5.50
App

Supercharge your creative pipeline

Draft
Features
Asset Library
Integrations
Media Player
Pages
Use cases
DTC and eCom
Gaming
Agencies
Company
Changelog
Blog
FAQ
Pricing
Privacy policy
Solutions library
Social
X
Linkedin
© 2025 Focal Technologies Oy.
In progress
Boards
PUBLIC
User Acquisition
In-house
Agency ACME
Agency 2
Add view
Community
Brand
PRIVATE
Creative Board
Automations
Settings
Share
Search Board
Configure View
Concept name
Status
Produced by
New uploads
Style
Theme
Deadline
Hypothesis
Designer
In Review
1
Didn't like running
In Review
In-house
UGC
Motivation
Mar 5th 2025
Positioning running as enjoyable, even for people who dislike it, will increase engagement and lower friction in signups.
Kim
New Assets
In Review
In-house
App
Motivation
Mar 5th 2025
Design Your Dungeon
Kim
Add row
Revision
2
Workouts aren't working
Revision
Agency ACME
UGC
Personalization
Feb 26th 2025
Highlighting the frustration of ineffective workouts will drive higher engagement by resonating with users struggling to see results.
Henry
Move more, Live Better v2
Revision
In-house
App
Routine
Feb 26th 2025
Messaging around habit-building and long-term consistency will attract users looking for sustainable fitness routines.
Kim
Add row
Approved
5
Discover the Colosseum
Approved
In-house
App
Routine
Feb 19th 2025
Gamifying workouts with real-world exploration elements will increase user curiosity and engagement.
Kim
Ai UGC test
Approved
Agency XYZ
UGC
Performance
Feb 19th 2025
Addressing seasonal workout disruptions will improve conversion rates by offering timely, relevant solutions.
John
Holiday tracker
Approved
In-house
Seasonal
Personalization
Feb 19th 2025
Positioning the app as a workout optimizer (instead of a planner) will drive higher interest in automated workout selection.
Kim
UI Shuffle
Approved
Agency ACME
App
Personalization
Feb 19th 2025
Showcasing customization options will appeal to users who value flexibility in their fitness tracking experience.

Henry
Move Better
Approved
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Problem

The creative workflow is broken

Too many tools slowing teams down.

Briefing, approvals and asset delivery are scattered across disjointed tools.

Finding the right assets is a mess.

Poor organization and tagging waste time and stall production.

Creative teams work in the dark.

Creative teams rely on slow, manual feedback loops to understand what’s working.

Performance by Ad
Spend
Installs
Breakdown by
Ad
Theme
Search options..
Ad
Theme
Topic
Feature
Type
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Title
Title
Performance
Ai UGC test
Routine
Move more, Live Better v2
Personalization
Holiday tracker
Title
Title
Title
Title

Briefing, approvals and asset delivery are scattered across disjointed tools. Creative teams rely on slow, manual feedback loops to understand what’s working.

Version control
Briefs & feedback
Idea backlog
Folder structure & concept IDs
Reports & summaries
Segmenting insights
Performance insights
Uploads & organization
Naming conventions
Solution

Focal brings the key steps of the creative process into one platform, allowing teams to 
move faster, iterate smarter and improve creative performance.

Version control
Briefs & feedback
Idea backlog
Folder structure & concept IDs
Ad hoc creative summaries
Performance insights
Uploads & organization
Naming conventions
Creative pipeline
Asset management
Performance insights

Creative Pipeline

Standardize briefing, asset delivery and approvals across your in-house team and agency partners - all in the same view.

Manage creative versions effortlessly while automatic naming conventions ensure all incoming assets are named in a systematic way.
Explore Creative Pipeline
Performance by Ad
Spend
Installs
Breakdown by
Ad
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title

Asset management

Keep all finalized creative assets centralized and accessible. Use AI-powered search, add your own asset taxonomy, and upload assets directly to Meta, TikTok or Youtube in bulk.
Explore Asset Management

Performance Insights

Visual and easily shareable creative reports that close the feedback loop.

Quickly identify top-performing assets and go beyond the ad name by breaking down performance by creative attributes.
Explore creative boards
Creative Board
Automations
Settings
Share
Concept name
Status
New uploads
Produced by
Style
Theme
Deadline
Hypothesis
Designer
UI Shuffle
Approved
Agency ACME
App
Personalization
Feb 19th 2025
Showcasing customization options will appeal to users who value flexibility in their fitness tracking experience.

Henry
Holiday tracker
Approved
In-house
Seasonal
Personalization
Feb 19th 2025
Positioning the app as a workout optimizer (instead of a planner) will drive higher interest in automated workout selection.
Kim
Workouts aren't working
Revision
Agency ACME
UGC
Personalization
Feb 26th 2025
Highlighting the frustration of ineffective workouts will drive higher engagement by resonating with users struggling to see results.
Henry
Move more, Live Better v2
Revision
In-house
App
Routine
Feb 26th 2025
Messaging around habit-building and long-term consistency will attract users looking for sustainable fitness routines.
Kim
Move Better
Approved
In-house
UCG
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Perfect workout
In Review
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Higher performance
Approved
In-house
App
Routine
Feb 19th 2025
"I let this app decide my workouts for a week—here’s what happened."
Kim
Ai UGC test
Approved
Agency XYZ
UGC
Performance
Feb 19th 2025
Addressing seasonal workout disruptions will improve conversion rates by offering timely, relevant solutions.
John
Search by name, collection...
App
App
Perfect workout
Perfect workout
Group by
Add
Performance by Ad
Spend
CPI
Breakdown by
Ad
Theme
Search options..
Ad
Theme
Style
Hook
Creator
$3,000
$6.00
$2,500
$5.00
$2,000
$4.00
$1,500
$3.00
$1,000
$2.00
$500
$1.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Title
Title
Performance
Ai UGC test
Routine
Move more, Live Better v2
Personalization
Holiday tracker
Title
Title
Title
Title
Creative pipeline
Asset management
Performance insights

Creative Pipeline

Standardize briefing, asset delivery and approvals across your in-house team and agency partners - all in the same view.

Manage creative versions effortlessly while automatic naming conventions ensure all incoming assets are named in a systematic way.
Explore Creative Pipeline
Performance by Ad
Spend
Installs
Breakdown by
Ad
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title

Asset management

Keep all finalized creative assets centralized and accessible. Use AI-powered search, add your own asset taxonomy, and upload assets directly to Meta, TikTok or Youtube in bulk.
Explore Asset Management
Performance by Ad
Spend
Installs
Breakdown by
Ad
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title

Performance Insights

Visual and easily shareable creative reports that close the feedback loop.

Quickly identify top-performing assets and go beyond the ad name by breaking down performance by creative attributes.
Explore creative boards
Performance by Ad
Spend
Installs
Breakdown by
Ad
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title
Concept name
Status
Produced by
New uploads
Deadline
Style
Theme
Brief
Designer
Title
1
Earn Rewards
In Progress
In-house
Sep 8th 2024
Cinematic
Achievement
Design Your Dungeon
Kim
In Review
2
Save the Village
In Review
Agency ACME
Sep 8th 2024
UGC
Connection
Design Your Dungeon
Henry
Save the Village
In Review
In-house
Sep 8th 2024
Cinematic
Community
Design Your Dungeon
Kim
Delivered
5
Join the Battle
Delivered
In-house
Sep 1st 2024
Walkthrough
Community
Design Your Dungeon
Kim
Choose Your Hero
Delivered
Agency 2
Sep 1st 2024
Cinematic
Connection
Design Your Dungeon
Design Your Dungeon
Delivered
Agency ACME
Sep 1st 2024
UGC
Transformation
Design Your Dungeon
Henry
Design Your Dungeon
Delivered
Agency ACME
Sep 1st 2024
UGC
Transformation
Design Your Dungeon
Design Your Dungeon
Delivered
Agency ACME
Sep 1st 2024
Cinematic
Achievement
Design Your Dungeon
Search by name, collection...
Group by
Add
Performance by Ad
Spend
Installs
Breakdown by
Ad
$3,000
$3.00
$2,500
$2.50
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
$500
$2.00
$0
$0
Ai UGC test
Move more, Live Better v2
Holiday tracker
Didn't like running
Title
Title
BRANDS THAT TRUST US

Meet our customers

Trusted by the best marketing teams in the world - from scrappy startup to global brands. Read more about how they use Focal here.

One central hub for your assets and team

Home for all campaigns and files
AI Search, custom tags, and filters ensure easy material discovery.
Gameplay
End Card
Safe and easy sharing
Invite your team, agencies and freelancers with just few clicks.
Share
Invite new users by email
Everyone in the space
Full access
Publish and share link with anyone
Bring your stack with you
Integrate smoothly with Figma, Slack and Google Drive to eliminate copy-paste.
Type
/
to add content
From computer
Google Drive
Figma
Integrations
Loom Video
Figma File
Miro Board
Command + K
Navigate across projects and assets with the speed of light.
Search for anything...
Customizable by nature
No-code flexibility allows everyone to bring their work to one space.
Public Pages
Creative Board
Status
Briefs
Performance
Creative Board – UA
Your magical ad concept driving growth and retention.
Status
Brief
In Progress
Live
Secure
We’re SOC 2 certified and have a strong commitment for security.