In a world where your creative assets are the number one lever for marketing performance, and the demand for new content is at an all-time high, brands often lack visibility into the existing content and how it should be used.

Hours are wasted every week on people chasing down content. Outdated and unapproved assets are used in ads and sales decks. Unnecessary briefs are submitted to the creative team, adding to their already full backlog.

A successful creative strategy also requires seamless collaboration from multiple functions, but in reality, the creative lifecycle is split up across numerous docs, spreadsheets, and other suboptimal tools.

Our answer is a purpose-built platform for asset-heavy creative teams. Focal enables you to take full control of your existing creative materials and collaborate on new concepts.

Founding team

With experience from both high-growth SaaS and global tech companies, we want to combine the best of both worlds to build the best place for people to create software that stands the test of time. 

Focal is backed by Lifeline Ventures and a group of industry veterans from tech, marketing and design.

Tuomo Riekki
Co-Founder & CEO

Past: Co-Founder and CTO/CPO at Smartly.io

Andreas Stenman

Past: Head of Partnerships at Smartly.io

Matias Niemelä
Founding Engineer

Past: Sr Software Engineer at Google & Reddit

What we believe in

Rapid experimentation

We want to ship value for our clients fast and focus on what matters. We see quick iterations to customer feedback and ecosystem changes as the ultimate weapon in business.

Continuous improvement

We believe in high-quality software that keeps improving on itself. Focal aims to keep delivering fresh new features and experiences while keeping the product stable and familiar.

Healthy curiosity

We are curious to find new innovative ways to work and develop software. We believe that companies who actively welcome new opinions and approaches are going to be more successful over time.


Our product is the primary driver for growth, and we strive to make it easy for users to understand and experience the value of Focal. Great UX and usability is always a priority.

Flat and transparent

We all enjoy working environments where unnecessary hierarchy and bureaucracy are left out. Whenever possible, the entire team should have insight into why decisions are being made.

Everyone’s an Entrepreneur

We want Focal to be the best place for future founders and entrepreneurs to learn. We encourage all employees to look at the bigger picture and participate in shaping the future direction of the company.

Supercharge your creative pipeline

Ship high-performing creatives 10x faster
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