‍Challenge

The Swiss beauty brand founded by the Gisin sisters in 2021 is rewriting the narrative surrounding women's intimate skincare. Instead of following the old ways of the industry, they offer sustainably produced, vegan products, that suit all skin types.

With business growing, a strongly increasing follower count on Instagram and TikTok, and new products being added to their catalog, Google Drive no longer met the needs of OYO: With the number of assets growing at a fast pace, they wanted a more intuitive, organized option to save time and better track creative pipeline.

Solution

After a two-week trial, Léonie decided to move all UGC, Influencer, Meta ad content, product images, and brand assets - such as icons, stickers, and more - from Drive to Focal.

Focal helps us find content a lot faster thanks to its tagging features. The fact we can look for content by tag, product, date added, etc is amazing.

It's not just the filters and and tags that prompted OYO to move their materials to Focal, but the visual UI and small differences that are designed with marketers first in mind.

Today, OYO hosts all their creative files on Focal, and the tool is used by Léonie and the team daily to manage, approve and deliver marketing assets. OYO's team and key freelancers are invited to the platform, making the collaboration between the extended team more straightforward.

‍