‍Challenge

VIBAe's global team, working remotely from eight different locations, faced a series of challenges:

• Scattered creative assets across multiple cloud services and project management tools
• Inconsistent naming conventions and storage of both drafts and finalized assets
• Difficulty in distributing assets to retailers and partners

These complications made locating specific content a cumbersome task and disrupted the flow of their operations. Hannu describes the pre-Focal chaos:

Managing product, marketing, and lifestyle imagery was in a less than ideal state. Locating a specific image or video was extremely labor-intensive. With Focal, however, we now have a singular service where content is effortlessly found using Custom Tags.

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Solution

VIBAe onboarded Focal to achieve consistency in their daily creative operations. They started from their in-house team and soon brought their external agencies and freelancers onboard. Hannu soon noticed improved control over ad content and streamlined approval processes.

Recognizing Focal's impact on speeding up their ad production pipeline, they transitioned from managing their email marketing from Slack to Focal. For file storing, Focal's Asset Library made VIBAe's asset discovery process simpler. The centralized platform now ensured updated and ready access to all creative assets, which previously consumed significant resources.

Hannu emphasizes:

"In a fast-paced environment of content production and management, Focal stands unmatched. It significantly eases our daily tasks and frees up resources for other essential needs."

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