Automated Naming Conventions
Good naming conventions help advertisers in a variety of different ways. It not only ensures that your files are easily discoverable, but also helps you identify which creative elements have the biggest impact on performance.
This is why we built Automated Naming Conventions – an easier way to stay organized, without the added admin work or risk of manual errors.
With Automated Naming Conventions, Focal transforms randomly named creative files into easily trackable assets.
In our example, we’ve tagged the creative with custom metadata such as ID, name, version, style, angle, and hook, as well as metadata like aspect ratio, length, and file type, ensuring a granular level of detail for analysis and optimization.
For example, an asset initially uploaded to Focal as 'File123.mp4' will, upon approval, be automatically renamed to
SA-2950_Convenience_Simple-tip_Week46_9x16_40s.mp4.
Implementing Automated Naming Conventions is simple. After you’ve added the ad creative elements you want to track to your Creative Board, you simply click on the ⚡️-icon and set the rules:
In which folder the assets are added to,
Which elements you want to use in your naming conventions, and
When the automation is triggered,
and the automation does the rest.
The feature is now live for all users on Focal. If you need assistance setting up automations, don't hesitate to send us a message.