Webinar

Inside Granola's Creative Engine

How Granola's creative strategist structures sprints, tooling, and AI workflows to move fast without losing quality.

When: Thursday, September 24, 4pm London time (11am EDT / 8am PDT)
Who should attend: Creative strategists, marketing ops leads, and anyone building or refining AI-assisted creative workflows

How does a fast-moving creative team with ambitious goals actually organize itself? What are the sprints, tooling and processes that help create more winning ads? And where do AI tools like Claude genuinely bring value (and where they don't)?

In this session, Naomi Haeger, Creative Strategist at Granola, pulls back the curtain on how her team runs day-to-day.

Andreas Stenman, CEO and Co-Founder at Focal joins her for a practical, zero-hype conversation covering:

  • How Granola's creative team structures sprints and routines to keep output moving

  • How Naomi sees an optimal creative mix on Meta and beyond

  • Where Claude has become a real part of the workflow and where it falls short

  • What a practical creative operation actually looks like in 2026, and what tools can help you run better

This 60-minute session will include a live Q&A and all registrants also get the recording. Register now to secure your seat!

Speakers

Naomi Peh Haeger

Naomi Peh Haeger

Creative Strategist, Granola

Naomi Haeger is a Creative Strategist at Granola, with a background spanning brand marketing, content production, and creative strategy at Spacegoods, Frive and beyond.

Andreas Stenman

CEO, Focal

Andreas is Co-Founder of Focal, where he's building the home of performance marketing creatives. Before Focal, he spent over 6 years at Smartly.io working with the world's most advanced advertisers across the US, UK, and Nordics.