Webinar

How Creative Production Scales at Wolt Across 25+ Countries and 300+ Cities

A practical look at keeping creative quality high and costs in check across a massive multi-market operation.

When: Tue, Nov 10, at 4pm London time (11 am EST / 8 am PST)
Who should attend: Creative strategists, creative producers, performance marketers, marketing ops leads, and anyone else scaling creative production across markets.

How do you run creative strategy across two dozen plus countries, numerous languages and hundreds of cities, and make sure what works in one market reaches the others?

Rumina Todorova, Global Brand and Creative Strategy Manager at Wolt, shares how Wolt runs creative production as it expands across the globe: what is done centrally, what gets adapted locally and how learnings travel between markets.

Andreas Stenman, CEO and Co-Founder at Focal joins Rumina for a practical session covering:

  • How Wolt splits creative strategy between global and local, and keeps new creative coming across 25+ markets

  • How briefs, versions, approvals and localization work when every concept ships in multiple languages

  • How to tell what's working in which market, which learnings are worth scaling elsewhere, and how insights feed the next round of briefs

  • Where AI already helps with localization and production, where it still falls short, and how it'll change creative strategy over the next few years

This 60-minute session will include a live Q&A. Register now to save your seat. Everyone who registers gets the recording.

Speakers

Rumina Todorova

Rumina Todorova

Global Brand & Creative Strategy Manager, Courier Marketing, Wolt

Rumina leads end-to-end brand campaigns and creative strategy across 25+ international markets with ownership of a multi-million euro budget. She also drives Wolt's global creative asset management and analytics infrastructure, helping the team scale creative production without sacrificing local relevance or brand consistency.

Andreas Stenman

CEO, Focal

Andreas is Co-Founder of Focal, where he's building the home of performance marketing creatives. Before Focal, he spent over 6 years at Smartly.io working with the world's most advanced advertisers across the US, UK, and Nordics.

Petteri Jalonen

Head of Marketing, Focal

Petteri leads marketing at Focal and will be moderating the session. He’s spent close to 15 years in performance and growth marketing, leading international marketing teams, investing tens of millions of dollars in advertising, localizing campaigns for dozens of countries, and helping the world’s largest social advertisers scale.