Automatically assign unique IDs to new creative concepts

Introducing Unique Creative IDs

We're excited to introduce a powerful new feature in Focal: Unique Creative IDs. This feature allows you to set up custom logic to assign unique IDs to each new creative concept, enhancing your workflow and asset management.

Key Benefits:

  • Improved Asset Management: Keep asset names short while tracking the performance and attributes of each creative concept through unique identifiers.

  • Easier search and referencing: Easily reference and locate specific assets in the library using unique IDs.

  • Better collaboration: Simplify communication within teams by using unique IDs to refer to assets.

How It Works:

  1. Configuration: Navigate to Settings -> Unique ID to configure the ID logic. You can create IDs based on various parameters, such as a timestamp for when the ID was created (e.g. YY-MM) and a running number that resets annually.

  2. Automatic Assignment: Once configured, the unique IDs can be automatically assigned when:

    • New rows are added to Creative Boards

    • New assets are uploaded

    • An automation runs

  3. Integration and Flexibility:

    • Add the ID column to your creative boards to see IDs automatically generated and displayed.

    • The IDs are added as metadata at the asset level.

    • Use the same Creative ID across different boards without worrying about duplicates.

    • Agencies can create multiple IDs within the same space and assign them to specific boards as needed.