Creative testing that compounds

Creative testing that compounds

Connect every test back to the creative that ran, see which elements win and brief the next round from the results.

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Hero Image

You test hundreds of ads and remember a handful of results

Every sprint ships new hooks, formats and angles, and every sprint the learnings end up in a slide nobody opens again. Performance lives in Ads Manager, the creative lives in Drive, and linking the two takes a spreadsheet and a lot of patience. Focal connects them, so every test adds to what you know.

Creative testing

Every ad creative test connected to the asset

Focal ties Meta ad performance to the creatives in your library automatically. Results roll up per creative across every ad that used it, and AI tagging labels each asset by hook, format and style. You see what won, and which elements made it win.

Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management.

Peter McLaughlin

Head of Creative Studio, Supercell

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Brief from what works

Build a library of winners every sprint starts from

Filter the library by spend or ROAS to find your best performers, compare results by attribute and write the next brief based on what already worked. Every round of testing makes the next one smarter.

Why ambitious creative teams choose Focal

Star
Star

4.7

4.7
/5.0
/5.0

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

View all Reviews

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

View all Reviews

What creative testing looks like in Focal

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Our system flags rising stars and poor performers, informing your upcoming sprints.

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You can view data from multiple accounts in a single report. See ad performance and dive deeper into any ad, creative or attribute from any graph.

Tag hooks, formats and angles automatically, so every creative is ready to compare. Using Workflows, you can also tag winning creatives automatically.

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Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Dashboard