Connect every test back to the creative that ran, see which elements win and brief the next round from the results.
You test hundreds of ads and remember a handful of results
Every sprint ships new hooks, formats and angles, and every sprint the learnings end up in a slide nobody opens again. Performance lives in Ads Manager, the creative lives in Drive, and linking the two takes a spreadsheet and a lot of patience. Focal connects them, so every test adds to what you know.
Creative testing
Every ad creative test connected to the asset
Focal ties Meta ad performance to the creatives in your library automatically. Results roll up per creative across every ad that used it, and AI tagging labels each asset by hook, format and style. You see what won, and which elements made it win.

Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management.

Peter McLaughlin
Head of Creative Studio, Supercell

Brief from what works
Build a library of winners every sprint starts from
Filter the library by spend or ROAS to find your best performers, compare results by attribute and write the next brief based on what already worked. Every round of testing makes the next one smarter.
Why ambitious creative teams choose Focal
What creative testing looks like in Focal

Our system flags rising stars and poor performers, informing your upcoming sprints.

You can view data from multiple accounts in a single report. See ad performance and dive deeper into any ad, creative or attribute from any graph.
Tag hooks, formats and angles automatically, so every creative is ready to compare. Using Workflows, you can also tag winning creatives automatically.












