Create the attributes your team cares about and Focal’s AI fills them in for every creative you upload.
Nobody wants to do the tagging
Tagging by hand takes hours, and every person tags a little differently. One editor calls it UGC, another calls it testimonial, and the data behind your creative decisions ends up inconsistent. Some teams hire someone just to keep up. With Focal, the AI applies your taxonomy the same way every time.
AI tagging
Automatic tagging with AI autofill
AI autofill fills your custom attributes for every asset in the library. You define the attribute, like hook type or visual style, and the options you use, then add a prompt if you need to. Focal reads the visual content, on-screen text, transcript or music and picks the right value. It runs automatically on every new upload.
Control what AI reads
Choose what the AI looks at
Point each attribute at the right source. Tag hooks from the first few seconds of a video, languages from the transcript, offers from on-screen text or format from the filename alone. Run it in bulk on existing assets from the library toolbar.
Step 1
Create an attribute
Add a tag or text attribute in Settings and list the values you use, like UGC, testimonial or product demo.
Step 2
Turn on AI autofill
Enable AI autofill on the attribute, choose what the AI should read and add instructions in plain language if needed.
Step 3
Upload and let it tag
Every new creative is tagged automatically. Your tags then power search, naming conventions and performance reports by attribute.
Explore related features
AI search
Find any creative by what it shows, says or has on screen.
Naming conventions
Rename every upload automatically to your naming rule.
Creative element analysis
Compare performance by hook, format and style.
