Translate ad copy, write variations and pull details from your assets, with AI fields that run on the rules you set.
Copy prep eats the sprint
Every concept needs headlines, primary text and translations for each market, with character limits for each placement. Someone copies text between a sheet, a translation tool and the board, and a typo in one language slips through. With Focal, AI fills those fields for you.
AI fields
AI autofill for board fields
Text, formatted text and dropdown fields on a Focal board can be filled with AI. Write a prompt, reference other fields and choose when it runs, like whenever a new asset is added to the task. Use it to translate copy into each market’s language, draft copy variations or classify a task from its brief.
Asset data on the board
Show asset attributes on the task
A media attribute field shows an attribute from the task’s assets, like visual style or hook, right on the board. Set character limits on copy fields so text fits the placement before it reaches Ads Manager.
Step 1
Add a field
Create a text or dropdown field, like Spanish primary text or Hook type.
Step 2
Write the prompt
Tell the AI what to do and which fields to use, like “Translate the English primary text into Spanish”.
Step 3
Set the trigger
Choose when the field fills, like when a new asset is added, and it runs on every task.
Explore related features
Creative briefs
Write the brief inside the task, next to the assets.
AI tagging
Tag every creative automatically in your own taxonomy.
Kanban view
Move creative tasks from brief to live as cards.
