Creative briefs, right next to the work

Creative briefs, right next to the work

Write the brief inside the task, so the brief, the assets and the feedback live in the same place.

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Hero Image

The brief is in Notion, the files are in Drive

Every creative starts with a brief, and then the brief gets left behind. The editor works from a doc link, the assets land in a folder and feedback goes to Slack, so nobody sees what was asked for next to what was delivered. With Focal, the brief sits on the task.

Creative briefs

Creative briefs inside every board task

Briefs in Focal live in a formatted text field on each board task. Write with headings, lists and tables, upload reference files and mention teammates. The assets delivered for the brief attach to the same task, and agencies only see the briefs shared with them.

Briefs from anywhere

Collect briefs from other tools

Use a workflow’s API trigger to create tasks from a form or another system your company uses. Incoming requests land on the board with the fields already filled in.

Step 1

Create a task

Add a task to a board for each concept or batch.

Step 2

Write the brief

Fill in the brief with the angle, hooks, references and specs, plus fields like channel or due date.

Step 3

Collect the creatives

Editors and agencies upload their work to the task, and review happens on the assets right there.

Explore related features

Kanban view

Move creative tasks from brief to live as cards.

AI fields

Translate copy and fill board fields with AI.

Guest access

Give each agency access to only their own work.

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Dashboard