Focal combines results from every ad that used the same asset and matches ads to your library automatically.
One creative, 40 ads, 40 rows of data
The same video runs in several ad sets, campaigns and accounts, and Ads Manager reports each ad separately. Adding it up means exporting, matching ad names to files and hoping the naming convention was followed. With Focal, the matching happens for you.
Creative-level reporting
Creative-level reporting for Meta ads
Focal Reports roll Meta ad performance up to the creative. Every ad that used the same asset is combined, so you see total spend, impressions, CTR, installs or ROAS for the creative itself. Break results down by ad, campaign, ad set or date whenever you need to.
Automatic matching
Ads matched to assets without naming conventions
Focal connects each ad to the right asset in your library automatically, using direct links, file names and the visual content of the creative itself. Review suggested matches, and use the naming wizard to turn patterns in your ad names into attributes.
Step 1
Connect your Meta ad account
Link one or more ad accounts in Settings. Focal syncs performance data daily.
Step 2
Let Focal match the ads
Ads are matched to library assets automatically, and ads you haven’t uploaded yet can be imported into the library.
Step 3
Build the report
Add tables, graphs, galleries or time series and view results at creative level.
Explore related features
Creative element analysis
Compare performance by hook, format and style.
Cross-account reporting
Combine up to 10 Meta ad accounts in one report.
Naming conventions
Rename every upload automatically to your naming rule.
