Compare performance by hook, format, style or any other attribute on your creatives.
You know which ad won, but not why
Top-ad lists tell you what spent the most, but not whether it was the UGC hook, the offer or the 9:16 format. Answering that means tagging ads in a sheet and building pivot tables every month. With Focal, the tags and the performance data are already connected.
Creative element analysis
Ad performance by creative attribute
Focal Reports break Meta ad performance down by the attributes on your creatives. See spend, CTR, installs or ROAS by hook type, visual style, format, language or any attribute you track, and follow how each one trends over time. With attributes filled by AI tagging, the analysis works without anyone tagging ads by hand.
Step 1
Tag your creatives
Set up attributes like hook type or format and let AI tagging fill them for every asset.
Step 2
Add a Trends by Attribute block
Pick the attribute and the metric in a report, like spend by hook type.
Step 3
Brief from what works
See which elements drive results and build the next sprint around them.
Explore related features
AI tagging
Tag every creative automatically in your own taxonomy.
Creative-level reporting
See Meta performance per creative, matched automatically.
Attributes
Track hook, format, angle and more on every asset.
