Track creative output, iterations and feedback over time, straight from the work done in Focal.
Output tracking is a spreadsheet nobody updates
Leadership asks how many concepts shipped last month and how long they took. The answer lives in a tracker someone fills in by hand when they remember. With Focal, the numbers come from the work itself.
Production reports
Creative production reports from your library
Production reports measure the creative work happening in Focal. Track assets and concepts added to the library over time, comments on assets and the average number of versions per asset, and filter by attributes like agency or format. Mix production blocks with performance blocks in one report to see output and results side by side.
Step 1
Create a report
Start a new report in Reports.
Step 2
Add production blocks
Track assets or concepts added over time, versions per asset and comments.
Step 3
Share it with the team
Share the report with view access, so leadership sees the numbers without asking.
Explore related features
Creative-level reporting
See Meta performance per creative, matched automatically.
Version history
Keep every revision of a creative on the same asset.
Timeline view
Plan sprints, launches and agency deadlines by date.
