Name every creative automatically based on metadata, visual content and more, and turn the ad names you already have into data you can report on.
Is your ad naming all over the place?
Every media buyer, agency and editor names ads a little differently, and one missed field breaks the filters, pivots and dashboards that depend on it. Fixing it after launch means renaming ads by hand or cleaning a spreadsheet every month. With Focal, the naming happens before the creative ever reaches the ad account.
Ad naming conventions
An ad naming convention, enforced from upload
Focal applies your naming convention automatically on upload: files are renamed based on metadata, visual contents and other parameters based on your exact taxonomy.

For us, Focal is the operating layer between creative production and ad launching. It’s the single source of truth for copy, asset naming, translations, and Meta ad fields.

Tom van der Kolk
Co-founder, The Longevity Store

Across channels
Automatic upload to ad channels with correct naming
Approved creatives can be automatically uploaded to Meta, TikTok and YouTube, with proper naming already applied so nobody needs to manage files by hand.
With Workflows, you can even set up Slack or email alerts so media buyers get notified automatically when new creative is available.
Why ambitious creative teams choose Focal
Everything behind a clean naming convention

Connect Google Drive or Dropbox and your existing folders are synced and analyzed automatically.

Every concept and variant gets a unique ID, so every version traces back to the original idea.
Tag hook, format and language automatically and use those tags in your naming convention.


Set the rule once per folder and every upload is renamed to match.

Upload properly named creatives to Meta and TikTok automatically, no manual downloading or uploading needed.










