Digital asset management that knows what performs

Digital asset management that knows what performs

One DAM for every image, video and design file your team makes, tagged by AI on upload and connected to how each creative performed in ads.

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DAM made for performance marketing

Digital asset management (DAM) software is what teams use to store, organize and share images, videos and other files. But legacy DAMs were built for enforcing brand guidelines and sharing sales decks, not for teams shipping hundreds of ad creatives a month. So someone still tags by hand, renames and uploads files to ad platforms, and builds reports manually. Focal is a DAM that does that work for you.

Build a creative context layer. Create more winning ads.

With Focal, your DAM software holds all of your creative context. Our MCP connects your favorite AI tools to your digital asset management, briefs and ad data. Questions that used to take hours of digging can be answered in minutes. Make changes with prompts and pass full creative context to other tools and agents.

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Digital asset management

The digital asset management system for performance advertisers

Focal is AI digital asset management software built for teams creating high volumes of performance ad creative for Meta, TikTok and beyond. Every asset is tagged by AI on upload, searchable by filenames, metadata and what’s actually inside it: visuals, text and every frame of a video.

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Focal helped us align our creative and marketing teams around a single source of truth. We now have a clear view of every asset, every stage and what’s coming next.

Fabiana Waxman

Head of Growth, Alinea

Focal helped us align our creative and marketing teams around a single source of truth. We now have a clear view of every asset, every stage and what’s coming next.

Fabiana Waxman

Head of Growth, Alinea

Performance data

The DAM platform that understands ad performance

Focal matches ad performance to the creative assets in your library, across every ad they were used in. See spend, CTR and ROAS at ad or creative level, and find the concepts and creatives that are winning.

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Why creative teams choose Focal

Star
Star

4.7

4.7
/5.0
/5.0

See all reviews on G2

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

View all Reviews

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

View all Reviews

Everything you expect from DAM software, built for ad creative

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Get started in minutes with Drive sync

Connect your Google Drive or Dropbox folders and Focal syncs your existing assets and analyzes them automatically.

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AI tagging on upload

Every asset is tagged with your own attributes, like hook, format and theme, so you can easily analyze what performs and find any asset in seconds.

Upload approved creatives to ad platforms automatically

With Focal, there's no more manual downloading and uploading required to get ad creative to media buyers.

Approved creatives automatically upload to Meta, TikTok and YouTube, with your naming convention applied.

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Assets named following your convention

Every file is automatically renamed according to your taxonomy. Naming rules can be built using manual tags, metadata, visual content and more.

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Your library in your AI tools

Connect Claude or another MCP client to ask what’s in the library, what ran and what worked.

Frequently asked questions

Find quick answers to common questions about Focal.

What is digital asset management (DAM)?

How is Focal different from a traditional DAM?

How does AI tagging work in Focal?

Can I move my existing asset library into Focal?

What is digital asset management (DAM)?

How is Focal different from a traditional DAM?

How does AI tagging work in Focal?

Can I move my existing asset library into Focal?

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Get a demo

Dashboard