Find any image or video by what it shows, says or has on screen. Search works frame by frame in every video.
Thousands of assets and a search bar that only reads filenames
Your editors scroll through folders looking for that one shot of someone unboxing on a kitchen counter. The file is called final_v3_FINAL.mp4, so search can’t find it, and the team reshoots something you already have. With Focal, search reads the content itself.
AI search
AI search across images, videos and text
Focal’s AI search looks inside every asset in your library. One search box matches filenames, on-screen text, spoken words from transcripts and the visual content of each image and video scene. Describe what you need, like “woman holding a phone outdoors”, and results are ranked by relevance. Combine it with filters for status, format, attributes or ad performance.
Find similar
Find visually similar creatives
Drag an existing asset onto the search bar, or upload a reference file, and Focal returns creatives that look like it. Use it to find every variation of a winning concept or the B-roll that fits a new brief.
Step 1
Upload your creatives
Add images and videos to the library. Focal analyzes each one on upload, so it’s searchable without anyone tagging it by hand.
Step 2
Describe what you need
Type a description, a line of copy or a word someone says in the video. Focal matches it against what’s actually in each asset.
Step 3
Narrow it down
Filter by status, file type, aspect ratio, attributes or Meta performance like spend and hook rate, then save the filters as a view for your team.
Explore related features
AI tagging
Tag every creative automatically in your own taxonomy.
AI video analysis
Get a summary, transcript and on-screen text for every video.
Attributes
Track hook, format, angle and more on every asset.
