Focal analyzes each video on upload: what it shows, what’s said, what’s written on screen and what music plays.
Nobody has time to rewatch the whole library
To reuse footage or brief a new version, someone has to open the video and watch it. Multiply that across hundreds of cuts a month and most of the library never gets looked at again. With Focal, every video comes with its own written breakdown.
AI video analysis
AI video analysis on every upload
Focal runs AI analysis on every image and video you add. Each video gets a written summary, a timestamped transcript with its language, the on-screen text, a breakdown into scenes, dominant colors and the music track when it’s recognized. It all sits in the AI Analysis tab of the media player, and it powers search and AI tagging.
Step 1
Upload a video
Drop videos into the library or sync them from Google Drive. Analysis starts automatically.
Step 2
Open the AI Analysis tab
See the summary, transcript and on-screen text next to the video in the media player.
Step 3
Put it to work
Search for a line someone says, find scenes that fit a new brief or let AI tagging fill attributes from the analysis.
Explore related features
AI search
Find any creative by what it shows, says or has on screen.
AI tagging
Tag every creative automatically in your own taxonomy.
Video review
Comment and draw on the exact frame of any video.
