Creative project management for ad teams

Creative project management for ad teams

Brief, produce, review and deliver ad creative from one board, with the files, feedback and status in the same place.

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Need five tools to get one ad out the door?

Creative project management is how a team plans, briefs, produces, reviews and delivers creative work. For ad teams, that usually means stitching tools together: brief in Notion, tasks in Asana, files in Drive and feedback in Slack. Every status update means checking four places, and every new agency adds one more. Focal runs the whole creative process on one board.

Creative project management

See every creative in production at a glance

Creative Boards are Focal’s creative project management tool for ad teams. Each task holds the brief, assets, feedback and status. Switch between table, Kanban and timeline views, and easily manage what each team member and external contributor sees.

Explore Boards →

Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management.

Peter McLaughlin

Head of Creative Studio, Supercell

Workflows

Creative workflow management that runs itself

Set up a workflow once and Focal moves the work forward. Assign a reviewer to every new asset, or ping the media buyer in Slack and upload creatives to Meta or TikTok with your naming applied when they are approved.

Explore Automations →

Focal MCP

Ask what’s in production instead of chasing updates

Connect Claude or your other AI tools to your boards. Get a production status report, find what’s stalling, open new tasks from a brief or run a sprint retro with a prompt.

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Why creative teams choose Focal

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4.7

4.7
/5.0
/5.0

See all reviews on G2

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

View all Reviews

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

View all Reviews

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

Everything you expect from creative project management software, built for ad creative

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Review assets directly on the task

Comment on the asset itself, frame by frame in videos and playables, using the built-in media player.

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AI autofill

Need to add information to tasks using AI? Add a field with AI autofill, and Focal fills it in from the asset itself.

Guest access for agencies and freelancers

With easy sharing and access controls, agencies, contractors, creators and other external partners work and submit assets in their own views, with no access to the rest of your work.

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Workflows

Route reviews, send Slack alerts and upload to ad channels automatically.

Production reports

Track assets shipped, review rounds and output by team or agency over any period.

Frequently asked questions

Find quick answers to common questions about Focal.

What is creative project management?

How is Focal different from Asana or Monday for creative work?

Can agencies and freelancers work in Focal?

Can Focal automate our creative workflow?

What is creative project management?

How is Focal different from Asana or Monday for creative work?

Can agencies and freelancers work in Focal?

Can Focal automate our creative workflow?

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard