Creative review and approval in one place

Creative review and approval in one place

Review video and static ads in one flow, comment on the exact frame and always know which version was approved.

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Is your feedback all over the place?

Reviewing creative is a major time sink when you are building hundreds of new ads per month. In most teams, comments are posted in Slack, disconnected from the asset. The right version gets lost in attachments, and the wrong file ends up with the media buyer. Focal keeps review and versioning on the creative itself so nothing gets lost.

Creative review

Video review software with frame-accurate feedback

Focal is creative review and proofing software built for ad creative. Reviewers comment and draw directly on the asset, pinned to the exact frame of a video or a spot on a static. Video and statics go through the same review, and every new version is uploaded onto the same asset with its feedback kept.

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Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management.

Peter McLaughlin

Head of Creative Studio, Supercell

Approvals

Creative approval software with task management and workflow automation

In Focal, assets can be reviewed directly inside the project task they belong to. Agencies get briefed and submit assets in their own guest view, without access to the rest of your library. Once a creative is approved, a workflow can upload it to Meta or TikTok and tell the media buyer in Slack.

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Why creative teams choose Focal

Star
Star

4.7

4.7
/5.0
/5.0

See all reviews on G2

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

View all Reviews

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I can have an end-to-end production from ideation, briefing agency, feedback loops and all the way to export to publishers and get paid ads analytics all in one place. It is so incredibly used friendly."

Rumina T.

Global Creative Strategy Manager

"Everything is under one platform, and the information is visually clear, so most people immediately understand how to use it."

Tuomo K.

Creative Producer

"Highly customisable and great for managing large creative volumes"

Naomi H.

Creative Strategist

"What I like most about Focal is its excellent UI/UX. Everything I need is clearly laid out and easy to find, which makes it simple to track tasks and briefs all in one place. The platform’s integrations, along with its Performance AI/Intelligence features, are also extremely valuable."

Ömer S

Creative Marketing

I use Focal for managing creative assets for all marketing and paid campaigns. I love how it's so easy to use and very adaptable to any needs my team might have. It keeps everything organized in a clear visual way and keeps everyone on the team up-to-date on the tickets and tasks, like who needs to produce them, what each creative asset's brief is, priority level, production phase, etc.

Verified G2 User

"I'm particularly excited about the production and performance reports - these are very useful for showcasing the work and impact of creative teams to execs, as well as having an overview of the results in the same place."

Karina T.

Senior Creative Marketing Manager

"Their ability to understand the market's biggest challenges and build a single tool that eliminates an incredible number of headaches."

Marko B.

Senior Marketing Art Producer

"I use Focal for everything creative production, asset management, reviewing work, tagging creatives, and getting creative insights. I love that Focal keeps everything in one place, which helps track creatives and replaces multiple tools like Google Docs, Sheets, and Slack. My favorite part is the automation features, especially auto-renaming, which saves everyone hours and keeps things consistent and tidy."

Becky W.

Senior Marketing Animator

"Focal is kind of an easy-to-understand tool for quite complex tasks, especially compared to regular databases or Google Drive. It's pretty structured, intuitive, and easy to use. The filters make things much more visible, clear, and manageable."

Roman B.

View all Reviews

Everything you expect from creative review and approval software, built for ad creative

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Frame-accurate video review

Comment and draw on the exact frame, with a timecode on every note.

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Version history

Upload new versions onto the same asset and go back to any earlier round.

Approval statuses

See what’s approved at a glance and move creatives through review in bulk.

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Guest access for agencies

Agencies submit and review in their own board or view, without seeing the rest of your work.

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Review rounds in production reports

See how many review rounds and comments each batch needed before approval.

Frequently asked questions

Find quick answers to common questions about Focal.

What is a creative review and approval process?

How does video review work in Focal?

Can agencies review and submit work in Focal?

What happens after a creative is approved?

What is a creative review and approval process?

How does video review work in Focal?

Can agencies review and submit work in Focal?

What happens after a creative is approved?

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Try for free

Get a demo

Dashboard

Take your creative workflow to the next level

Creative workflows, assets and insights in one unified platform

Get a demo

Dashboard