ALL FEATURES
Explore everything Focal has to offer
Store and tag every creative, run production from brief to launch, see what performed and automate the admin in between.
ASSET LIBRARY
One library for every ad creative
Every image and video tagged on upload, searchable by what’s inside it and ready to review, share and upload.
Organize and find
AI tagging
Every creative tagged on upload in your own taxonomy, like hook, format, style and language.
AI search
Find any image or video by what it shows, says or has on screen.
AI video analysis
A summary, transcript, on-screen text and scene breakdown for every video you upload.
Attributes
Custom fields like hook type, format or performance tier on every asset.
Naming conventions
Set a naming rule once per folder and every upload is renamed to match.
Review and approve
Video review
Comment and draw on the exact frame, mention teammates and reply from Slack.
Version history
Upload new versions onto the same asset and go back to any earlier round.
Approval statuses
Custom statuses from draft to live, with bulk updates and guest approvals.
Ad mockups
Preview creatives in Facebook, Instagram, TikTok and YouTube ad placements.
Playable ads
Play HTML5 playables in your library and preview every orientation.
Share and control
Shared collections
Share a curated set of creatives with a link, no Focal seat needed.
Usage rights
Valid-from and expiry dates, so expired content stays out of new batches.
CREATIVE BOARDS
Run production from brief to delivery
Briefs, tasks, assets and feedback on one board, for your team and every agency you work with.
Creative briefs
Write the brief inside the task, right next to the assets and feedback.
Kanban view
See every creative task as a card, grouped by status or any field.
Timeline view
Plan production by start and due date, grouped by agency, channel or campaign.
AI fields
Translate ad copy, write variations and classify tasks with AI.
Guest access
Give agencies and freelancers access to only their own boards and views.
REPORTS
See what performed and what you produced
Meta ad performance connected to every creative, plus reports on your team’s creative output.
Creative-level reporting
Meta results per creative, combined across every ad that used it.
Creative element analysis
Compare spend, CTR and ROAS by hook, format, style or any attribute.
Cross-account reporting
Combine up to 10 Meta ad accounts in one creative performance report.
Production reports
Track assets, concepts, versions and output over time.
AUTOMATE AND CONNECT
Automate the admin and connect your stack
Workflows handle the steps between tasks, and Focal connects to your ad platforms, storage and AI tools.
Automations
Set rules once for naming, tagging, Slack alerts and uploads to Meta, TikTok and YouTube.
Focal MCP
Give Claude and other AI tools your briefs, tagged assets and ad performance.
Integrations
Meta, TikTok, YouTube, Google Drive, Dropbox, Figma, Slack and custom integrations.